Whether you are planning a new site or wondering why your current one is not bringing in work, this small business website checklist will help. Go through it item by item and note anything missing. Each gap is an opportunity to win more customers.

Contact and Business Information

  1. Business name, phone number and email visible in the header or footer of every page
  2. A clear service area, such as Cochrane, Calgary and surrounding communities
  3. Business hours, including any seasonal changes
  4. A contact page with a simple form that actually delivers messages to your inbox
  5. Click-to-call phone links that work on mobile

Design and User Experience

  1. A mobile-friendly layout that is easy to tap and read on a phone
  2. A clear headline on the home page that says what you do and where
  3. One obvious call to action per page, such as Call Now, Book Online or Get a Quote
  4. Real photos of your team, location or finished work wherever possible
  5. Consistent branding, using your logo, colours and fonts throughout. Need help? See our guide to brand identity design

Content That Sells

  1. A separate page for each main service
  2. Answers to common questions, ideally in a FAQ section
  3. Customer reviews or testimonials, with permission
  4. An About page that explains who you are and why customers should trust you

Technical and SEO Basics

  1. Fast page loads. See our tips on improving website speed
  2. A secure HTTPS connection with a valid SSL certificate
  3. Unique page titles and meta descriptions on every page. Our on-page SEO guide explains how to write them
  4. Google Search Console and analytics connected so you can measure results
  5. Local business schema markup that tells Google your name, location and contact details. Learn more about local business schema

Security and Maintenance

Your checklist should also cover the things visitors never see but always feel:

  1. Regular backups stored somewhere other than your web server
  2. Software, plugins and themes kept up to date
  3. Spam protection on forms
  4. A plan for what happens if the site goes down or gets hacked. Our website security services cover this

How Did Your Website Score?

If you ticked off most items, your site has a strong foundation. Focus on adding content and building reviews to climb higher in local search.

If you found several gaps, prioritise the ones that affect customers directly: contact details, mobile layout, speed and calls to action. Those changes often bring results fastest.

Let Us Run the Checklist for You

Not sure how your site measures up? Contact Onealsweb and we will review your website against this checklist and explain what to fix first. If the site needs more than a few tweaks, our web builds start with all of these essentials included.

How often should I review my business website?

A quick review every few months is a good habit, with a deeper review once a year. Check that your contact details, services and prices are still accurate.

What is the most important item on this checklist?

Clear contact details and an obvious call to action. If visitors cannot quickly see how to reach you, everything else matters less.

Can I fix these items myself?

Many content items, like updating hours or adding photos, are easy to do yourself. Technical items like speed, schema and security are usually faster to hand to a web professional.