9 Google Ads Mistakes Small Businesses Make (and How to Fix Them)
Wasting money on Google Ads? Avoid these 9 common Google Ads mistakes small businesses make, from broad keywords to missing conversion tracking.
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Insights on design, development & growth
Practical articles for business owners and marketing teams who want their website to work harder.
Google Ads vs SEO: Which Is Better for Your Local Business?
Google Ads vs SEO: compare cost, speed and long-term value, and learn how Cochrane and Calgary businesses can use both to get more customers from search.
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Google Business Profile Optimization: A Step-by-Step Guide
Google Business Profile optimization can put your business in the Maps top three. Follow this step-by-step guide to categories, photos, posts and reviews.
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Google Local Services Ads vs Google Ads: What Is the Difference?
Google Local Services Ads vs Google Ads: learn how each works, who is eligible, how pricing differs and which suits your trades or home service business.
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How Much Does Google Ads Cost for a Small Business?
How much does Google Ads cost? Learn how cost per click works, what affects your budget, management fees and how to set a starting budget that makes sense.
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Local Business Schema Markup: Help Google Understand Your Business
What is local business schema markup and why does it matter? Learn how structured data helps Google read your name, address, hours and services.
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Local SEO Checklist for Alberta Small Businesses
Use this local SEO checklist to help your Alberta small business rank in Google Maps and local search, from your Business Profile to reviews and schema.
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Logo File Formats Explained: SVG, PNG, PDF, JPG and EPS
Confused by logo file formats? Learn when to use SVG, PNG, PDF, JPG and EPS, the difference between vector and raster files, and which ones you need.
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On-Page SEO Basics: Titles, Headings and Content That Rank
Learn on-page SEO basics for your small business website: page titles, meta descriptions, headings, internal links, images and content that ranks locally.
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